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Jack Heistand Named President/CEO of TEN

Electronic Arts Vice President Joins Internet Gaming Service

SAN FRANCISCO  April 3, 1996  The Total Entertainment Network (TEN) today announced that Jack Heistand has joined the company as President and CEO.  Heistand, 43, comes to TEN from Electronic Arts (EA), where he served as Senior Vice President of Corporate Business Development.  TEN Co-Founder and Chairman Daniel Goldman will also assume the position of Editor-In-Chief, and will continue to guide the networks strategic direction.

"It has always been our intention to appoint someone of Jacks caliber, an executive with outstanding industry experience, to run the company," said Daniel Goldman.  "Jack has unsurpassed expertise in building media franchises and running a large operation, and he will take TEN to the next level."

"Even as an outsider, it has been exciting to watch the emergence of TEN," said Jack Heistand of his new company.  "This remarkable group has put together the platform, service and hit content necessary to launch the first interactive consumer network on the Internet."

While at EA, Heistand was responsible for managing and developing the EA Sports brand which produced such hit titles as John Madden Football, FIFA Soccer, NBA® Live 95, NHL® Hockey, and PGA Tour® Golf.  In addition, he oversaw EAs online efforts.  Prior to joining EA, Heistand was Vice President and Publisher at Hearst Magazines where he launched SmartMoney magazine, a joint venture of Hearst and Dow Jones.  He recently concluded his second term as President of the entertainment software trade association Interactive Digital Software Association (IDSA), of which he is Founding Chairman.

Total Entertainment Network is committed to creating the premier consumer network for game playing consumers on the Internet.  TEN has online rights to more than twenty five different games, over half of which are TEN exclusives, by leading software publishers including 3D Realms/Apogee, Blizzard, Domark, Maxis, MicroProse, Spectrum HoloByte, and SSI.  Based in San  Francisco, TEN was formed in 1995 from the merger of Planet Optigon, Inc. and Outland, Inc.  TEN received its initial funding from Kleiner Perkins Caufield and Byers, with subsequent investors including:  Ameritech; Goldman Sachs; Robertson, Stephens & Company; and Vertex Management. 

Members can reach TEN through their own Internet connection or one of TENs nationwide access numbers.  The software will be available initially for Windows 95.  To reach TEN, call 415-778-3500 or visit

For More Info, Call

TEN Press Contact:
Garth Chouteau
Tel:  (415) 778-3774
Fax:  (415) 778-3520

Copyright  1996
T E Network, Inc.
 Total Entertainment Network and TEN are trademarks
 of T E Network, Inc.
 Software Creations and WEB BBS are trademarks of Linton Enterprises, Inc., subsidiary of T E Network, Inc.
All other trademarks and registered trademarks are the property of their respective owners', without intent to infringe

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